• For Entry: September | January
  • Duration: 12 months
  • School: Business
  • Study Mode: Full Time

A current approach to International Marketing teaching, built on the solid founding principles of marketing.

TEF Gold - Teaching Excellence Framework

The MSc International Marketing degree is one of our conversion degrees. As well as welcoming students from business backgrounds, our conversion degrees are also open to students who have not studied business as part of their undergraduate degree.

Marketing as a business discipline has changed significantly over the last decade, primarily due to the ever developing range of social media channels available, to target, communicate and engage with international customers. Despite this constant change, the basic founding principles of marketing remain the same and are as important as ever. Focussing on the customer. Understanding, responding and adapting to their needs, influencing their buying behaviour, their wants and desires. We have designed these degrees to focus on the underlying principles of marketing as well as covering up-to-date marketing channels, tools and strategies which you will use as a professional marketer.

As with all of our MSc conversion degrees, we provide you with a choice of options and a flexible approach to study. We have developed a solid understanding of what students want to study in the area of marketing so we have designed a number of key specialisms following on from the primary International Marketing degree. 

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Available Degree Specialisms with MSc International Marketing

There is also extensive opportunity to choose a specialism to go alongside your International Marketing degree. This gives you the opportunity to study an area that suits you and your career preferences. These specialisms, often referred to as “pathways” are as follows.

• MSc International Marketing and Branding – this option is for you if you want to specialise more into the world of branding. A key component of marketing which can be mis-understood and mis-interpreted, branding looks at the totality of an organisation’s approach and engagement with its customers and wider stakeholders. Focussing on the visual, written, strategic and consistent approach to the way companies are seen and understood.

• MSc Digital and Social Media Marketing – without any doubt, the social media tools and strategies of marketing have experienced the most radical change in the last few years, completely transforming the way that organisations around the world communicate, interact and respond to their customers and consumers. This rapid pace of change shows no sign of stopping and marketing professionals need to understand the benefits and challenges social media platforms can offer organisations, whilst also understanding how the basic principles of marketing still relate to these modern technologies.

• MSc International Marketing and Management – marketing is a key area of a business that has senior representation on the boards and management groups of the biggest organisations. Marketing professionals need to understand the techniques and underlying principles required to manage teams, budgets, projects, strategy, and business change. Professional marketers need to influence business strategy at the highest level and drive teams of staff and external agencies to achieve results.

• MSc International Marketing and Finance – understanding the finances of a business are essential for success. This degree option covers a number of areas, through both core and optional modules, such as global financial markets, corporate finance, risk analysis, international business finance. Professional marketers who have a solid understanding of business finances are attractive to businesses, especially those that can deliver greater results, for less. 

The pathway specific modules allow you to tailor your programme of studies to suit your needs for future professional or academic development.

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Teaching Excellence Framework (TEF)

The University of Dundee has been given a Gold award – the highest possible rating – in the 2017 Teaching Excellence Framework (TEF).

Read more about the Teaching Excellence Framework

TEF Gold - Teaching Excellence Framework

As a dynamic student, we understand the importance of introducing a dynamic way of teaching. We have academic experts leading the programme who have extensive experience of working with and consulting major global brands and organisations. We also introduce some current industry thinking into the classes.

You will study a range of core modules and you will choose optional modules based on the specific degree specialism you take. The core modules give you that essential foundation and understanding of international marketing. The optional modules then focus on specific areas of business such as finance, management, economics and strategy. As well as more advanced marketing modules, depending on your choice of degree specialism.

How you will be taught?

Teaching methods include lectures, workshops, group-work and student presentations. All modules provide opportunities for you to acquire and practice applicable skills (e.g. problem solving, case study analysis, group working).

How you will be assessed?

All modules are assessed through a combination of coursework and final assessment held at the end of each Semester with a re-sit opportunity shortly thereafter. Coursework may account for as much as 40-50% of the overall degree.

Modules 

MSc International Marketing

Core Modules

 

Principles of Marketing as Creative Practice will teach the theory of marketing and its application. The learning approach includes collaborative problem solving and reflection. The realization of marketing goals and related processes is delivered through learning within teams.

Customer Experience Design will delve into the commercial importance of the sensory and behavioural components of consumer experience.

Marketing Management and Strategy will provide an understanding of how an organisation implements its marketing strategy and, if necessary, recalibrates it.

Brand Media and Digital Marketing will teach you modern marketing practices relating to search, mobile campaigns, online publishing, content strategy, crowding, digital planning and strategy.

Optional Modules - choose 4

Overview: obtain from module leader

Overview: obtain from module leader

Managing People and Organisations will provide a strategic understanding and key skills in managing people in organisations. It focuses on the core human resource problems faced by all organisations.

Details will be added when they become available.

The aim of this module is to equip students with the key skills for understanding the complex nature of city, region and nation brands. The module introduces students to the key concepts of place branding and familiarises them with place brand management at city, region and country levels.

Overview: obtain from module leader

Strategic Management and Organisational Analysis will provide the analytical skills needed to accomplish, defend and critique a strategic business analysis.

Credits:20

Overview

The module is designed to introduce students to the processes and skills involved in designing, scoping and managing complex projects within the constraints of time, budget, specification and customer satisfaction.

Module leader

Dr Brian Howieson

The module will provide an introduction to marketing research, concentrating on the design of market research projects and how market research data are collected and the implications this has for analysis. After completing the course the student should understand the nature and scope of market research, appreciate the various forms market research can take and interpret and comment on the results obtained from such research.

The aim of the module is to equip students with the key skills required for the strategic management of brands. Beginning with definitions of what a brand is, the module introduces students to the core concepts of branding and provides a wide range of analytical tools and frameworks for the analysis and management of brands.

MSc International Marketing and Branding 

Core Modules

Principles of Marketing as Creative Practice will teach the theory of marketing and its application. The learning approach includes collaborative problem solving and reflection. The realization of marketing goals and related processes is delivered through learning within teams.

Customer Experience Design will delve into the commercial importance of the sensory and behavioural components of consumer experience.

Details will be added when they become available.

The aim of this module is to equip students with the key skills for understanding the complex nature of city, region and nation brands. The module introduces students to the key concepts of place branding and familiarises them with place brand management at city, region and country levels.

Marketing Management and Strategy will provide an understanding of how an organisation implements its marketing strategy and, if necessary, recalibrates it.

Brand Media and Digital Marketing will teach you modern marketing practices relating to search, mobile campaigns, online publishing, content strategy, crowding, digital planning and strategy.

This module is designed to provide students with the skills necessary to produce a focused project on a topical area in marketing. By the end of the module, students should have developed the practical skill to write a report in an engaging manner so that the main thrust of the report is accessible to non-specialists.

The module will provide an introduction to marketing research, concentrating on the design of market research projects and how market research data are collected and the implications this has for analysis. After completing the course the student should understand the nature and scope of market research, appreciate the various forms market research can take and interpret and comment on the results obtained from such research.

The aim of the module is to equip students with the key skills required for the strategic management of brands. Beginning with definitions of what a brand is, the module introduces students to the core concepts of branding and provides a wide range of analytical tools and frameworks for the analysis and management of brands.

MSc Digital and Social Media Marketing

Core Modules

Principles of Marketing as Creative Practice will teach the theory of marketing and its application. The learning approach includes collaborative problem solving and reflection. The realization of marketing goals and related processes is delivered through learning within teams.

Customer Experience Design will delve into the commercial importance of the sensory and behavioural components of consumer experience.

Details will be added when they become available.

Marketing Management and Strategy will provide an understanding of how an organisation implements its marketing strategy and, if necessary, recalibrates it.

Brand Media and Digital Marketing will teach you modern marketing practices relating to search, mobile campaigns, online publishing, content strategy, crowding, digital planning and strategy.

This module is designed to provide students with the skills necessary to produce a focused project on a topical area in marketing. By the end of the module, students should have developed the practical skill to write a report in an engaging manner so that the main thrust of the report is accessible to non-specialists.

The module will provide an introduction to marketing research, concentrating on the design of market research projects and how market research data are collected and the implications this has for analysis. After completing the course the student should understand the nature and scope of market research, appreciate the various forms market research can take and interpret and comment on the results obtained from such research.

Optional Modules - choose 2

Overview: obtain from module leader

Overview: obtain from module leader

Managing People and Organisations will provide a strategic understanding and key skills in managing people in organisations. It focuses on the core human resource problems faced by all organisations.

The aim of this module is to equip students with the key skills for understanding the complex nature of city, region and nation brands. The module introduces students to the key concepts of place branding and familiarises them with place brand management at city, region and country levels.

Overview: obtain from module leader

Strategic Management and Organisational Analysis will provide the analytical skills needed to accomplish, defend and critique a strategic business analysis.

Credits:20

Overview

The module is designed to introduce students to the processes and skills involved in designing, scoping and managing complex projects within the constraints of time, budget, specification and customer satisfaction.

Module leader

Dr Brian Howieson

The aim of the module is to equip students with the key skills required for the strategic management of brands. Beginning with definitions of what a brand is, the module introduces students to the core concepts of branding and provides a wide range of analytical tools and frameworks for the analysis and management of brands.

MSc International Marketing and Management 

Core Modules

Overview: obtain from module leader

Principles of Marketing as Creative Practice will teach the theory of marketing and its application. The learning approach includes collaborative problem solving and reflection. The realization of marketing goals and related processes is delivered through learning within teams.

Customer Experience Design will delve into the commercial importance of the sensory and behavioural components of consumer experience.

Marketing Management and Strategy will provide an understanding of how an organisation implements its marketing strategy and, if necessary, recalibrates it.

Brand Media and Digital Marketing will teach you modern marketing practices relating to search, mobile campaigns, online publishing, content strategy, crowding, digital planning and strategy.

Strategic Management and Organisational Analysis will provide the analytical skills needed to accomplish, defend and critique a strategic business analysis.

This module is designed to provide students with the skills necessary to produce a focused project on a topical area in marketing. By the end of the module, students should have developed the practical skill to write a report in an engaging manner so that the main thrust of the report is accessible to non-specialists.

Optional Modules - choose a total of 2 optional modules

1 or 2 from this list

Overview: obtain from module leader

Managing People and Organisations will provide a strategic understanding and key skills in managing people in organisations. It focuses on the core human resource problems faced by all organisations.

Overview: obtain from module leader

Credits:20

Overview

The module is designed to introduce students to the processes and skills involved in designing, scoping and managing complex projects within the constraints of time, budget, specification and customer satisfaction.

Module leader

Dr Brian Howieson

1 or 0 from this list

Details will be added when they become available.

The aim of this module is to equip students with the key skills for understanding the complex nature of city, region and nation brands. The module introduces students to the key concepts of place branding and familiarises them with place brand management at city, region and country levels.

The module will provide an introduction to marketing research, concentrating on the design of market research projects and how market research data are collected and the implications this has for analysis. After completing the course the student should understand the nature and scope of market research, appreciate the various forms market research can take and interpret and comment on the results obtained from such research.

The aim of the module is to equip students with the key skills required for the strategic management of brands. Beginning with definitions of what a brand is, the module introduces students to the core concepts of branding and provides a wide range of analytical tools and frameworks for the analysis and management of brands.

MSc International Marketing and Finance

Core Modules

Principles of Marketing as Creative Practice will teach the theory of marketing and its application. The learning approach includes collaborative problem solving and reflection. The realization of marketing goals and related processes is delivered through learning within teams.

Customer Experience Design will delve into the commercial importance of the sensory and behavioural components of consumer experience.

You will examine the fundamental concepts of international trade, finance and investment. It introduces the tools and techniques for asset pricing and capital budgeting, provides an overview of financial risk assessment and balance of payments and analyses the operation of the foreign exchange market and the determination of exchange rates. Topics you will cover include compounding, discounting and discounted cash flow analysis, the valuation of stocks and bonds in financial markets, the measurement of risk and the role of risk in asset pricing and financial decision-making, the balance of payments and the influence of macroeconomic factors on trade, the operation of currency markets and theories of exchange rate determination.

Marketing Management and Strategy will provide an understanding of how an organisation implements its marketing strategy and, if necessary, recalibrates it.

The module introduces you to a variety of statistical methods useful for decision making and to provide students with the quantitative skills required to use data and information to inform decisions in business and finance. The module provides an introduction to probability theory, estimation and statistical inference and regression analysis. On completion of the module you will be able to apply standard methods of statistical analysis, interpret the results of stochastic models and discuss these models’ more general applications.

Credits

Stage 5 (SCQF level 11), 20 credits

Brand Media and Digital Marketing will teach you modern marketing practices relating to search, mobile campaigns, online publishing, content strategy, crowding, digital planning and strategy.

This module is designed to provide students with the skills necessary to produce a focused project on a topical area in marketing. By the end of the module, students should have developed the practical skill to write a report in an engaging manner so that the main thrust of the report is accessible to non-specialists.

Optional Modules - choose a total of 2 optional modules

1 or 2 from this list

Credit rating: 20

This module is intended to introduce students with little or no prior knowledge of the subject to the key topics and issues in the contemporary corporate finance field. In addition, the module will provide a detailed description and discussion of the way in which the modern business is required to interact on an informed basis with global markets, in the latter’s role as provider of scarce finance resources to firms which, in turn, are required to manage these funds and report on their use thereof in a reliable manner.

This module provides you with an extensive, detailed and critical knowledge and understanding of contemporary issues in the banking industry and financial markets. You will understand the role of banks as financial intermediaries; the role of banks in the international money; credit and bond markets; the impact of international factors on banks; the regulatory environment in which banks operate; the risks faced by banks and how to mitigate these risks, and the latest trends in innovation and technology in banking.

Credits

Stage 5 (SCQF level 11) 20 credits

This module will develop your understanding of the behaviour of financial agents and the workings of global financial markets within the framework of modern finance theory. Topics include the time value of money and discounted cash flow analysis; theories of the yield curve and bond valuation; risk-return trade-off and mean-variance portfolio theory; Capital Asset Pricing Model and the Efficient Market Hypothesis; alternative approaches to stock valuation and financial ratio analysis; influence of corporate dividend policy and capital structure on stock pricing; functions of futures exchanges and the valuation of financial and commodity futures and the properties and valuation of option contracts.

This module enables you to evaluate and manage the risks involved in international business in order to make sound financing and investment decisions. You will develop a knowledge and understanding of foreign exchange and eurocurrency markets; models of foreign exchange rate determination and financial products that manage currency risk; models of interest rate determination and financial products that manage interest rate risk; the practical uses of international capital markets for managing risk; the international economic and political environment in which multinational companies operate; the risks of foreign direct and foreign portfolio investment; practical perspectives of risk, and techniques for assessing the risk of capital and financial investments.

You will be introduced to the main financial issues confronting developing countries. In particular you will examine current issues in emerging market finance as well as the suitability of mainstream finance theory for emerging financial markets. You will acquire the knowledge and understanding of how emerging stock markets have evolved; international portfolio diversification; the efficiency of emerging capital markets; predicting financial crises; stock market interdependence and stock market listing behaviour.

The module provides you with an intuitive grasp of the theoretical concepts and basic skills required to estimate and interpret economic models. In particular, it will allow you to apply statistical techniques to problems in finance by (i) translating theoretical models into an empirically implementable form; (ii) analysing statistical data; and (iii) interpreting econometric results. The module also provides you with an overview of the empirical methods used by financial academics and professionals in the analysis of financial asset prices.


* Requires prior knowledge of econometrics.

This module is taught intensively in the second part of the semester after Applied Business Statistics. You are provided with the quantitative skills required to forecast future values of business and financial data. This module enables you to use a variety of forecasting procedures and to assess their reliability. You will compare forecasting methods and discuss their uses and limitations.

1 or 0 from this list

Details will be added when they become available.

The aim of this module is to equip students with the key skills for understanding the complex nature of city, region and nation brands. The module introduces students to the key concepts of place branding and familiarises them with place brand management at city, region and country levels.

The module will provide an introduction to marketing research, concentrating on the design of market research projects and how market research data are collected and the implications this has for analysis. After completing the course the student should understand the nature and scope of market research, appreciate the various forms market research can take and interpret and comment on the results obtained from such research.

The aim of the module is to equip students with the key skills required for the strategic management of brands. Beginning with definitions of what a brand is, the module introduces students to the core concepts of branding and provides a wide range of analytical tools and frameworks for the analysis and management of brands.

Andrew Burnett is an Edinburgh based independent marketing consultant. With an extensive list of clients, Andrew specialises in all aspects of social media: ROI, strategy, content, execution and both individual and corporate training. For the last two years, Andrew has worked closely on the development and delivery of two of our marketing based modules – Digital Marketing and Search Marketing. Andrew brings great examples of real life digital marketing and case studies from his extensive list of clients to add an extra dimension to the teaching.

Andrew Burnett
Independent Marketing Consultant

 

The highlight of the degree for many

This is your opportunity to undertake one of the following three as part of your degree:

  1. Internship in China, Mexico, Vietnam and Manchester (UK)
  2. Independent Project – possibly with an organisation
  3. Group Consultancy Project with an organisation
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At the University of Dundee our master's courses prepare you for a successful career, wherever in the world you plan to work. We are confident that we have created a range of Marketing degrees that will suit your needs, regardless of which area you wish to specialise in.

A career in marketing is about being adaptable, forward thinking and creative. It's also important to have a strong understanding of business. 

Generally a good (at least a second class Honours degree or equivalent) first degree in any subject which has enabled the applicant to develop analytical and quantitative skills. If you are concerned that your qualifications do not meet our normal expectation you may apply, but you should include a short personal statement concerning your general interest in your own education, work experience and prior relevant learning. Places are limited and early application is advised even for well-qualified candidates.

 EU and International qualifications


English Language Requirement

IELTS Overall 6.0
Listening 5.5
Reading 5.5
Writing 5.5
Speaking 5.5

 Equivalent grades from other test providers

 

English Language Programmes

We offer Pre-Sessional and Foundation Programme(s) throughout the year. These are designed to prepare you for university study in the UK when you have not yet met the language requirements for direct entry onto a degree programme.

 Discover our English Language Programmes

The fees you pay will depend on your fee status. Your fee status is determined by us using the information you provide on your application.

 Find out more about fee status

Fee statusFees for students starting academic year 2019-20
Scottish and EU students £6,950 per year of study
See our scholarships for UK/EU applicants
Rest of UK students £6,950 per year of study
See our scholarships for UK/EU applicants
Overseas students (non-EU) £16,450 per year of study
See our scholarships for International applicants

Additional costs

You may incur additional costs in the course of your education at the University over and above tuition fees in an academic year.

Examples of additional costs:

One off costOngoing costIncidental cost
Graduation feeStudio feeField trips

*these are examples only and are not exhaustive.

Additional costs:

  • may be mandatory or optional expenses
  • may be one off, ongoing or incidental charges and certain costs may be payable annually for each year of your programme of study
  • vary depending on your programme of study
  • are payable by you and are non-refundable and non-transferable

Unfortunately, failure to pay additional costs may result in limitations on your student experience.

For additional costs specific to your course please speak to our Enquiry Team.

You apply for this course through our Direct Application System, which is free of charge. You can find out more information about making your application when you click Apply Now below

  Degree Course code
Apply nowInternational Marketing MScP060694
Apply nowInternational Marketing and Branding MScP060694
Apply nowInternational Marketing and Finance MScP060694
Apply nowInternational Marketing and Management MScP060694
Apply nowDigital and Social Media Marketing MScP060694

Course Contact

Dr Keith Dinnie
Social Sciences
ProgrammeDirectorSchoolofBusiness@dundee.ac.uk
+44 (0)1382 384376

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