Digital and Visual Communication module (BS52012)
Develop practical skills in digital and visual communication for science and health topics.
Learn the practical skills to communicate scientific topics across a range of digital formats and techniques. These include:
- graphic design
- scientific posters
- social media campaigns
- video editing
- gamification
- data visualisation
You will explore visual storytelling principles and work with tools used in the professional communication industry. This will develop your ability to design content for different platforms and audiences.
What you will learn
In this module, you will:
- Explore visual storytelling, graphic design, and scientific poster principles for science communication
- Develop skills in social media strategy, campaign design, and audience growth
- Practise video editing, scripting, and sound design for science and health content
By the end of this module, you will be able to:
- Demonstrate in-depth knowledge of, and critically evaluate, the range of digital and visual communication options for science and health
- Communicate effectively through a variety of media to specialist and non-specialist audiences
- Use appropriate software tools to create compelling visual and digital content for different platforms
Assignments / assessment
- Data visualisation exercise (15%)
- Gamification exercise (15%)
- Final exam (70%)
Teaching methods / timetable
- Lectures
- Workshops
This module is delivered face-to-face. Some online recordings from industry partner AMICULUM may be used. Teaching is delivered at City Campus. Teaching involves staff from Life Sciences, the Duncan of Jordanstone School of Art and Design, and external practitioners from AMICULUM.
Courses
This module is available on the following courses: