Applied Qualitative Methods (AQM) module (BM41006)
Develop your skills in qualitative research design, from data generation and analysis to critical appraisal, building the methodological foundations you need to carry out your research project
Applied Qualitative Methods is a 10-credit skills module open to all BMSc students. It is designed to prepare you to design and carry out qualitative research as part of your project.
You'll explore a range of research designs, including case study, ethnography, grounded theory, phenomenology, action research, and narrative inquiry. You'll develop skills in data generation using focus groups, interviews, diaries, documentary analysis, and observation, with attention to reflexivity, triangulation, and power dynamics.
The module also covers approaches to ethics, rigour and transferability in qualitative research. Teaching combines up to 15 hours of tutor-led sessions with 85 hours of directed and self-directed study.
What you will learn
In this module, you will:
- Explore a range of qualitative research designs and understand when each is appropriate
- Learn data generation techniques, including interviews, focus groups, diaries and observation
- Critically appraise published qualitative research, identifying common methodological pitfalls
- Apply quality principles to your own research design
By the end of this module, you will be able to:
- Evaluate qualitative methods of enquiry and determine their suitability for a specific research question
- Design a research study with an in-depth understanding of methodological principles, including sampling and data collection, and trustworthiness criteria
- Ensure alignment between your research aims and your approach throughout the research process
Assignments / assessments
Coursework (100%)
- Critical analysis of qualitative methodologies as applied to your research aim to produce an academic report on your proposed Methodology supported by relevant literature (1,500 words + 10%)
This module does not have a final exam.
Teaching methods / timetable
- Tutor-led group work and didactic sessions (up to 15 hours)
- Directed and self-directed study (85 hours)