Joshua Medcraf
A graphic designer and visual artist drawn to creating a substantial connection between the audience and innovative designs.
About
As a designer I’m influenced by significant historical events combined with popular culture. Responding to experimental problems through conceptual multidisciplinary design.
My practice is driven by the absence of analogue approaches in the contemporary world of graphic design. Evoking a strong emotional response and capturing the essence of storytelling through typographical responses and branding strategies.
Mano cachaça bottle
Legend has it that Prince Pedro and some of his closest confidants gathered that fateful night, to plan the road to independence. Drinking long into the night, filling their cups and toasting to their new resolve with the bottles of Cachaça that sat between them. While the Cachaça stroked their fervour. São Paulo’s historic ties to the revolution and Prince Pedro create an ideal setting for Mano and the perfect climate for sugarcane production. Allowing the unique craft of our Cachaça with the freshest and locally sourced ingredients.
Mano - brand identity
ISTD - Spread examples
ISTD - Open and Close - Poster insert
This large-scale movie poster is 500x900mm directly inspired by the sizing and elongated shape of vintage theatre posters to inform the reader on background information and engages the reader as they open the folded poster.
ISTD - Open and Close - Fight Night ticket inserts
This ticket is 215x88mm. Inspired by tickets for a concert, event and boxing match this allows the reader to become a part of the audience with a ticket to the main event of the book (Achilles vs Hector). This loose tip in is portable so it remains within theme and can be used as a bookmark throughout the publication.