Hannah Rowney

Graphic Design BDes (Hons)

I am a Graphic Designer driven by a passion for problem-solving, typography and storytelling through design.

About

This will showcase 3 projects that I completed in my final year at DJCAD.

‘Clickbait’ is my submission to the D&AD New Blood Awards. Penguin’s brief was to design a concept to make reading an unmissable part of pop culture. My concept pitches a Penguin & YouTube collaboration to thrust books into the heart of pop culture. Occasional book buyers love to read, but it often becomes “out of sight, out of mind.” Instead, people spend their free time getting lured in by online clickbait. My solution aims to ‘flip the narrative’ by adopting clickbait language to advertise books, enticing people to rediscover the excitement and joy of books.

‘A Grimm Deconstruction’ is my response to the ISTD brief 'Shaping the World'. It explores the significance of 'Grimm’s Fairy Tales' and the influence it has had on shaping social and political world views. I traced the origins and evolution of the most beloved fairy tales; from folklore shared by German women in the 1800s, to the box-office hits and best-selling story books that have moulded childhoods for generations. I highlighted the power wielded by fairy tales in shaping young minds and the problematic tropes that linger within them.

The final project is my submission to Penguin’s Cover Design Award. Through this project I challenged myself to use typography as image, in an evocative and eye-catching way. My design represents the light and dark of Dara McAnulty’s journey and the inspiring way he sees beauty in the tiniest of creatures.

Clickbait

This video pitches a Penguin and YouTube collaboration to thrust books into the heart of pop culture by adopting clickbait language to advertise books, enticing people to rediscover the excitement and joy of books.

A Grimm Deconstruction

A rectangular box with a pink background, containing 10 double page spreads of a traditionally bound book, titled ‘A Grimm Deconstruction’. The front cover of the book is pink with decorative embossing and a brown title. The pages have brown and pink backgrounds with highlights of orange text. At the top is a row of light pink diamond shapes, and along the bottom is light pink text reading ‘shape their world’.

This publication explores the significance of ‘Grimm’s Fairy Tales’ and the influence it has had on shaping social and political world views, highlighting the power wielded by fairy tales in shaping young minds and the problematic tropes that linger within these tales.

Diary of a Young Naturalist

A rectangular box with a green background, containing an image of an open paperback book showing the front and back covers titled ‘Diary of a Young Naturalist’ by Dara McAnulty. Front and back covers of the book have a green background with blue, white and yellow text and the Penguin Publisher’s logo.

This book cover design uses typography as image in an evocative and eye-catching way, representing the light and dark of Dara McAnulty’s journey and the inspiring way he sees beauty in the tiniest of creatures. Supporting the book cover are promotional posters, designed to be viewed in pairs, promotional Instagram posts, and a tote bag available for purchase alongside the book.

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