Using marketing to change the world

Marketing is not just about helping brands to sell more phones, cars and fast fashion. A branch of marketing known as ‘social marketing’ grew out of the social and environmental awareness of the 1960s and 1970s, and has since developed into a vibrant research area. We have just witnessed the largest social marketing project ever: influencing citizens across the globe to use face masks, to observe social distancing and to get vaccinated in response to the Covid-19 pandemic. 

In this talk, Thomas Boysen Anker, introduces you to the fascinating world  of social marketing where communication methods, behavioural science and business thinking are being used to make the world a better, safer and healthier place to live in.