Home Web Services Content style guide The University of Dundee content style guide has been produced to ensure consistency of style across all our content. Scroll left Section menu Chevron pointing down Overview Web standards Chevron pointing down Accessibility Creating web pages Digital design system Policies Content style guide Chevron pointing down Content principles Content reference manual Voice and tone Writing guidelines People See more Scroll right On this page Chevron pointing down The content style guide can be used by anyone in the University involved in writing both for external and internal communication purposes. Where appropriate, we will clarify differences between print and web. Content principles An overview of our content principles Voice and tone What we say and how we say it Writing guidelines General best practice in content creation Reference guide Detailed, searchable content guidance If you have any copy related queries or would like to add to the guidelines please email help4u@dundee.ac.uk