Business Economics with Marketing with German MA (Hons)
School of Business
Study economics and the wider business environment, with a focus on marketing in today’s multi-channel environment combined with German
Dundee City Campus
Business Economics focuses on economic concepts, theories, and principles. Learn how these are applied to various business activities inside businesses or organisations and across the wider business world.
You’ll develop a strong understanding of the role of marketing in today’s multi-channel environment and how marketing fits into a wider organisational context.
In order to become an effective marketer, and be able to allocate resources and tap into growth opportunities, you need to understand all economic factors relating to target markets, particularly around emerging markets.
You'll also study one or two German modules in each level, either as a beginner or at intensive level if you have previously studied the language at Higher/A-Level.
The MA degree should be your choice if you have a stronger interest in the arts, or social science based subjects.
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