Subject

Business, Management, and Marketing courses

Business has a focus on the external factors affecting business operations. A specific focus on international business brings students to the areas affecting global business, globalisation, and key areas such as trade. Marketing is the promotion of goods and services, and contains a wide range of areas including communication, advertising, public relations, and market research. It is a broad subject that mixes creativity with analytics to help understand customer behaviour and communication. Management encompasses the management of people, processes, systems, and operations.