Proposal for Design for Business MSc

As part of the application process, you are required to submit a creative way to solve a user or business problem/need. This could be a proposal for a new business or design idea, but it could also be a public service, a strategy, a community project, a marketing campaign, or even a product. 

Depending on the content of your proposal, you might like to consider some of the following when developing your design or business proposal (as outlined by The Luma Institute):  

• What is the concept called? 
• Who is it for? 
• What problem does it solve? 
• What is the big idea? 
• Illustrate or discuss how it works? 
• Why might it fail? 
• What should you prototype and test? 
• How might you measure success? 

You are free to present your proposal as a concept poster or in another text/image format (2-3 pages max). It should convince us of your ability to tell a story of your creative work supported by appropriate materials.