Date of entry

September 2024

Teaching

The course includes:

  • project briefs
  • workshops
  • design sprints
  • lectures
  • invited speakers
  • placement (optional and a maximum of 12 weeks)

You will also be encouraged to engage with design festivals (e.g. London Design Festival, Dundee Design Festival), business enterprise opportunities and competitions, and entrepreneurship masterclasses.

Assessment

Assessment will be through the completion of coursework produced for each module.

Coursework may include:

  • practical work
  • placement
  • written assignments
  • oral presentations

Core Modules

These modules are an essential part of your course.

Module code: BU52039 Credits: 20 Semester: Semester 2

The module equips you with the key skills required for the strategic management of brands. The module introduces you to the core concepts of branding and provides a wide range of analytical tools and frameworks for the analysis and management of brands. 

Optional Modules

You need to choose one or more of these modules as part of your course.

Module code: GE41014 Credits: 30 Semester: Semester 1
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