Dr Nicolas Li

Baxter Fellow (Teaching and Research)

University of Dundee School of Business, School of Business

Marketing & Management, School of Business

Portrait photo of Nicolas Li
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1-3 Perth Road


Dr Nicolas Li joined UDSB in September 2020. He received his BA from the University of British Columbia (Canada), MSc from the University of Aberdeen (UK), and PhD from the University of Glasgow (UK). He has published in journals such as International Marketing Review, International Business Review, European Management Journal, book chapters, and consultancy reports for various government agencies. His research interests include international business and entrepreneurship. He also has four years of experience in the banking industry. Potential PhD student inquiries welcome.


Summary of research expertise

  • International entrepreneurship
  • Small firm internationalisation
  • Network theory
  • Dynamic capabilities
View full research profile and publications


  • Emerging technologies - Digital business environment
  • Stakeholder management and business ethics