Learn and practise key marketing skills including website design, social media strategy, search engine optimisation, content marketing, and analytics.
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Credits
20
Module code
BU52025
Increase your knowledge of digital marketing, understand the impact of digital media on culture, consumers, and consumption. Develop your skills using interactive platforms for both business and social contexts.
What you will learn
In this module, you will:
understand how digital marketing is influenced by and influences culture, consumers and consumption patterns
be introduced to Information Communications Technology (ICT) in both business and social contexts
explore website design, blogging and social media platforms, and learn how to engage with a digital audience
evaluate digital content and design effective marketing strategies
understand how the digital world interacts with the offline world
study consumer engagement and how it is measured and analysed
By the end of the module, you will be able to:
gain a critical understanding of key concepts and principles in digital marketing
demonstrate awareness of current marketing issues within digital culture
apply digital marketing knowledge to solve business problems, showcasing creativity and originality in content generation and management in team settings
Assignments / assessment
Individual assignment (70%)
develop a digital marketing strategy
Group project (30%)
create a digital marketing agency website
This module does not have a final exam.
Teaching methods / timetable
This module follows a blended learning approach that focuses on active learning.
As an active learner, you will engage with the module in various ways, including (but not limited to):