Strategic Decisions for Business module (BU52019)
You will learn how to examine various strategic issues regarding competition and incentives that firms face in a global environment.
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BU52019
You will be introduced to to strategic issues faced by firms operating in a global environment. It will help you understand and use various economic concepts of competition and incentives in organisations. Topics will cover outsourcing and production, identifying competitors, market concentration and implications of different market structures.
What you will learn
In this module you will:
- learn to choose between buying (outsourcing) or to produce at each stage of the chain of production
- identify competitors for a product
- measure market concentration in an industry
- understand the implications of different market structures for prices, outputs, profits, and social welfare
- apply economic principles and reasoning to a variety of business decisions
- learn the main theoretical developments of firm behaviour and strategy in economics
- discuss the role of the government in the regulation of the market and promotion of competition
By the end of this module, you will be able to:
- summarise the essential features of complex and dynamic economic environment
- use various key economic concepts of competition (static and dynamic) and incentives in business organisations
Assignments / assessment
Class test (20%)
Weekly online quizzes (20%)
- One online quiz for 8 weeks of the semester
Final exam (60%)
- 1,500 word essay
Teaching methods / timetable
You will learn by taking a hands-on approach. This will involve taking part in lectures and workshops. You should expect a weekly lecture of up to 2 hours per week and a workshop of 1 hour every other week.
Week | Topics covered |
1 |
Horizontal Boundaries of the Firm |
2 | Vertical Boundaries of the Firm |
3 | Vertical Boundaries of the Firm |
4 | Vertical Integration and its Alternatives |
5 | Competitors and Competition |
6 | Competitors and Competition |
7 | Market Structure, Competition and Strategic Interactions |
8 | Market Structure, Competition and Strategic Interactions |
9 | Entry and Exit |
10 | Entry and Exit |
11 | Revision Class |
Courses
This module is available on following courses: