Phoebe Wilman
A designer who enjoys bright colours and fun visuals, while exploring accessible and relatable design.
About
Jeong Soju - In a brief set by London design agency Brand Opus, this project was to create a spirit based in a place, which also does right by people and/or the environment. “Jeong” (pronounced “chung’) is a Korean concept that describes the deep connections we have in life, whether that be with people, places, or objects. It cannot be described, only experienced. Jeong evokes this experience by bringing people together with soju. The flavours were chosen from fruits that grow in South Korea and hold some cultural symbolism. Using these symbols, Jeong encourages people to use their soju to share in life’s special occasions, emotions, and experiences with one another — to say it with soju.
Mundus Stellimicans - 'Mundus Stellimicans' is a publication that explores archaeoastronomy (how ancient cultures have reacted to astronomy) in response to ISTD's Mapping the World. Archaeoastronomical sites from across the world - such as Stonehenge, Chichen Itza, and the Giza Pyramid Complex - are documented in the style of a renaissance astronomer's observational notebook.
Lai & Leung - In this personal brief, I have branded and designed the packaging for a Chinese produce company, which would be stocked in Asian supermarkets. This project was inspired by my mum and grandma (the namesakes of the brand), and my love for Chinese cooking and the variety of packaging design found in Asian supermarkets.
Jeong Soju
The flavours chosen hold some significance in Korean culture: apples are given to people when apologising; strawberries are often a gift given to express love; and peaches symbolise happiness, longevity, and wealth. In a multipack crate of soju, the consumer can scan a QR code tag to learn more about soju and the company. It also links to information surrounding the etiquette of drinking soju. This helps the consumer to learn more about where their drink comes from and they can choose to practice cultural tradition should they wish. Considering the expansion of the brand, Jeong could collaborate with other drinks companies to create pre-mixed cocktails. In this case, I had chosen Coors as a collaboration to make Somaek, a cocktail made from soju and beer.
ISTD: Mundus Stellimicans
Lai & Leung
Lai & Leung is aimed at people who are new to Asian cooking and/or shopping at Asian supermarkets. Typically, knowing which products are good rely on brand loyalty and word-of-mouth recommendations and are less based on design. Lai & Leung's design would entice newer customers to choose their products, or to those who are wanting to try something new or replace their usual brand. There is also a focus on sustainability, with the packaging using recycled and recyclable cardboard and labels being riso printed, which is low-energy and low-impact on the environment. For bigger bags of staples such as rice, the customer would have the opportunity to return the product packaging to the store to be reused, and in return would receive a discount off of their next purchase. This reuse and recycle initiative is in response to the hoards of plastic packaging most often used in these products.