Livvie Baird
All of my work is the result of pushing each project to get the best suited outcome, an ongoing pursuit for creative growth.
About
Campaign | DO BETTER
Fashion should not harm people or the planet but it does. DO BETTER is a campaign that uses bold typography, from the Google Fonts library, and direct language to encourage people to call on fashion brands to do good for people and the planet. The aim of the campaign is to inform the consumers of the issues and to encourage people to fight together by making change approachable and direct.
Publication | Natural Order
Wuthering Heights is a classic in English literature today, it gained notoriety because of its depiction of heightened emotions, wild displays of passion and the chaotic bond between Heathcliff and Catherine. At it’s core Wuthering Heights is a story of passion, cruelty, conflict, grief and eventual resolution found in the second generation. Life, death and eternity were Emily Brontë’s greatest themes.
Natural Order juxtaposes expressive content such as poetry and excerpts from the text with literature analysis with the aim of helping a viewer gain a deeper understanding of the themes of Wuthering Heights as well to instil the reader with the emotional impact that Wuthering Heights evokes.
It explores the natural forces that exist within the characters and beyond the characters, which bring everything back to natural order.
DO BETTER Label
A clothes label with a cause sewn into a garment.
Natural Order Pages
This spread highlight's the contrast between the two locations in Wuthering Heights.
DO BETTER is a campaign to raise awareness about issues in the fashion industry, social and environmental. This video is a summary of the campaign and it's values and aims.