Joseph Gilbey

Bloom is an app focused at students studying at University level or just graduated. It's designed to gamify the learning process surrounding investing and make it easy for anyone to start and learn what they need to in order to better use their savings: letting their money bloom. 

Throughout the research process of my design I found that many have never considered investing their money and usually only have one or two savings accounts to keep their money in. Investing is a topic that is not taught in school or beyond and is something that is more often self-taught. The idea behind the app was to change this, giving anyone the confidence to feel more freedom with their money and let it grow faster than that of a usual current or savings account. Let's change the narrative surrounding money and investing, let your money bloom.