Lucy Wilson
Lucy Wilson is a designer with a background in working with print and digital.
About
My work is the result of rigorous research and visual reiteration. My channels of inspiration reach from the Swiss school of design to contemporary pop culture. In my final year, I have been heavily influenced by themes of linguistics, surveillance, and liberty. My practise centres around storytelling through the media of typography and motion.
Netflix International
The brief
Create excitement around non-English film and tv for people aged 18-34 in the UK, a demographic that is passionate about travel, learning about cultures and broadening their horizons.
The solution
Netflix International: a new home for non-English content that lives within the existing subscription. Entering the post-pandemic phase, the wanderlust of Generation-Z and Millennials can’t be understated. Using the visual language of travel and an exciting brand identity, the campaign encourages us to discover more.
Who Watches the Watchers?
The brief
Investigate the cultural impact of George Orwell's Nineteen Eighty-Four (1949)
The solution
Who Watches the Watchers is a publication exploring how the language, technology, and greater influence of Nineteen Eighty-Four has pervaded into contemporary society. Euphemistic expression from those in power, ever-changing data privacy loopholes and references to The Party by thinkers such as Eco and Berger, increasing sales of the novel in times of governmental distrust. As Orwell's writing persists in its cultural relevance, we must investigate the parallels between his warnings and the world around us.
The brief
Brand and promote a festival that tackles the issue of representation within the music industry
The solution
SPINWORKS: a festival where women-identifying clubbers and DJs feel safe to express themselves creatively. Located at the Crofthead Mill, a former industrial site that benefitted from the back of women's labour during the Scottish textile boom. As well as confronting the under-representation of femme DJs, we aim to set a new standard for UK music festivals by campaigning against gender-based discrimination and employing those who have previously not had a seat at the table in the electronic music industry - on the stage and behind-the-scenes. We aim to support under-represented groups long-term through GATEWAY:live radio, a community radio. The radio gives a platform to both well-established DJs and newcomers to promote their talent, whilst creating a go-to platform for listeners to support women artists. We value the inclusivity of all genders, sexualities, and races, where the safety of everyone is paramount. We have a zero-tolerance policy towards discrimination of any kind. We value fun times, good people, and safe environments.
There's space at the front.