Jaiden Irvine

Graphic Design BDes (Hons)

Hi, I'm a 4th year Graphic Design and I have taken on 3 projects with varying media and final outcomes. Motion graphics, publication and branding.

About

My Motion Graphic work was for RSA and aims to bring the idea of sustainability to light through the words of Kate Raworth. The final video is called 'Finding The Balance'.

My Publication design was for ISTD and is a book exploring the importance of Dr. Seuss' 'The Cat In The Hat'. I have selected 4 spreads from the finished publication to display online along with a poster depicting a typographic image of the famous hat.

My branding project was for Hatch and was focused on creating a functional drinks brand based around mental wellbeing. I have created a non-alcoholic cocktail which uses adaptogens and nootropics to boost self confidence and reduce feelings of stress and anxiety in social situations. The brand is called SPARK.

SPARK    

A drinks brand based around emotional well being. A non-alcoholic cocktail made using adaptogens and nootropics to boost confidence and reduce feelings of stress and anxiety in social situations. Comes in 4 different flavours for variety.

Landscape image with 4 cans. Rainbow background to match colour of cans. Tagline across the top 'Crack open a can. Spark a conversation.'
Landscape image with the product in the centre. Top right and bottom left corner with 'bubbles' the same as the colours on the can.
Landscape image with the product in the centre. Top right and bottom left corner with 'bubbles' the same as the colours on the can.
Landscape image with the product in the centre. Top right and bottom left corner with 'bubbles' the same as the colours on the can.
Landscape image with the product in the centre. Top right and bottom left corner with 'bubbles' the same as the colours on the can.

The Importance of Learning to Read

Typographic image of the famous hat from 'The Cat in the Hat' beside the title of the publication & 'ISTD 2022'

A selection of spreads from my entry into ISTD's brief 'Shaping the World'. I chose 'The Cat in the Hat' as my book to explore. The publication explores how this book was an important breakthrough in learning to read and a new exciting type of primer book.

Finding the Balance

Landscape image with a large windmill in the centre, surrounded by plants. 2 city buildings and 2 houses. Words along the bottom; 'Finding the balance between the wellbeing of humanity and the planet using the 'Doughnut Economics' principles to find a way to thrive.'

The Hero Image for my motion graphic for RSA. A supporting image to show my take on the animation.

My submission for RSA Motion Pictures. I created an animation to go along with the words of Kate Raworth to bring the importance of Doughnut Economics to life.

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