The Graduate Apprenticeship Programme Guest Lecture - Emeritus Professor Richard Lynch, Middlesex University Business School
Start Date: 24/4/2019
End Date: 24/4/2019
Dalhousie, Room 3F01 LT3 Add to Calendar Organiser: Kirsty Scott
'Key factors for success in an organization and the challenges of strategic management in an uncertain environment'
The Graduate Apprenticeship Programme - Business Management with Industry Experience is delighted to welcome guest lecturer Emeritus Professor Prof. Richard Lynch from Middlesex University Business School London.
During the visit, Prof. Richard Lynch will deliver a seminar for mentors, mentees, and employees entitled: "How do you build an effective business strategy? Especially in uncertain markets?"
Participants will be able to ask questions at the end.
This is an opportunity to benefit from Richard's insights on Business Management and case studies relevant to all different sectors from Government, private companies, charities, SME's to Public Bodies.
Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London, England. He has spent over 20 years in business with well-known companies such as J Walter Thompson, General Foods (now part of Kraft) and Dalgety Spillers (now parts owned by Nestle) in positions on marketing and strategic management. During the 1980s, he was a director of two public companies before setting up his own consultancy company specializing in European and international strategy. He has written five different books on international marketing and strategy and has published in research journals. His current research interests focus on global strategy, particularly with regard to developing countries.
11-12pm: Presentation topic 'Key factors for success in an organization and the challenges of strategic management in an uncertain environment'.
12pm: Q&A where Richard will take questions from the audience.
Light refreshments will be provided afterwards.
Open to participants in the Graduate Apprenticeship Programme with some space available for interested staff and students.