15 Feb 2019

SparkNotes for Entrepreneurs: 'Hooked: How to Form Habit-Forming Products' by Nir Eyal

Every day without fail, when I get on the bus to work, I open up Pinterest on my phone. I scroll past images of living rooms, crock pot dinners, and art projects. I may finally settle on a picture of creatively decorated cupcakes, which I pin to my “cake decorating’’ board. In Hooked: How to Build Habit-Forming Products,[1] Nir Eyal explains why so many of us are addicted to certain apps and digital services (of which my Pinterest usage is a prime example). He theorizes that habit-forming digital products utilize what he calls the ‘Hook Model,’ a process of habit-formation tha...

SparkNotes for Entrepreneurs: 
'Hooked: How to Form Habit-Forming Products' by Nir Eyal

7 Feb 2019

Willing to Fail: Reflections on Ian McClaren Wallace’s Masterclass

Last Wednesday, psychologist and entrepreneur Ian McClaren Wallace delivered a lecture entitled “Fantastic Boasts and How to Fund Them” (a stroke of titular genius, in my opinion). In his entrepreneurial journey, Ian informed us, he has gone from oil worker, to pilot, to mountain guide, to dream psychologist—and, finally, to entrepreneur. This meandering career path reflected Ian’s fascination with overcoming his own limitations and learning new things. For example, he decided to become a pilot because he was afraid of flying. He decided that the best way to overcome this fear was t...

Willing to Fail: Reflections on Ian McClaren Wallace’s Masterclass

30 Jan 2019

Meet the Team: Joana Carneiro

In this series, I’ll be talking to a member of our staff and student team each week. This week, we’re talking to Joana Carneiro, who facilitates workshops for the Enterprise Challenges.   K: Hi Joana! Could you introduce yourself? J: I’m a second-year biological sciences student, with a focus on astrobiology and science communication. I’m from Portugal, and I’m a workshop facilitator at the Centre of Entrepreneurship.   K: What do you like best about your role as a workshop facilitator? J:  I really enjoy getting to know all of the participants in the Enterpri...

Meet the Team: Joana Carneiro

22 Jan 2019

Meet the Team: Ethan Jones

In this series, I’ll be talking to a member of our staff and student team each week. This week, we’re talking to Ethan Jones, who facilitates workshops for the Enterprise Challenges. K: Hi Ethan! Will you please introduce yourself? E: Sure. I’m a third-year engineering student from Northern Ireland. In my spare time, I like to travel, get drinks with friends, and cycle.   K: Please tell me a bit about what you do as a member of our student team. E: I’m an Enterprise Challenge Workshop Facilitator, along with Joanna. We organize workshops during the Enterprise Challenge, which ...

Meet the Team: Ethan Jones

22 Jan 2019

No Spoilers: Uncertainty and Entrepreneurship

My husband and I have had to stop watching thriller movies together. He loves them, but he gets annoyed when he sees me on my phone, halfway through the film, looking up the ending on Wikipedia. True, to most people, my habit is strange and seems to defeat the purpose of watching the movie. The problem, though, is that I hate the feeling of uncertainty and the roller-coaster of emotions I experience during the film. The anxiety that uncertainty provokes in me may make it seem odd that I choose to work with entrepreneurs. Entrepreneurs deal with uncertainty, vulnerability, and disorientation every day. Entr...

No Spoilers: Uncertainty and Entrepreneurship