Graphic design student set challenge to create brand identity for MML Legal
Following a client-led brief, fourth-year Graphic Design student were tasked with creating a new brand identity for law firm MML Legal (Muir Myles Laverty) in just two weeks.
Students were asked to present their work showcasing critical thinking and methodical planning to a team of representatives from the company who were keen to re-develop their brand to reflect contemporary practice and the diversity of their portfolio.
(Photo L-R: Gary Gowans, Eva Legemah, Lauris Virtigs, Ryan Russell, Aaron Donald)
Founding partner John Muir said, "We had a very difficult time determining a winner as the presentations were developed to such a professional standard. Each time we opened a submission we were truly bowled over. We can’t praise the University highly enough for the quality of the work that the students produced. "
The winner was Lauris Virtigs who created a design which incorporates Dundee’s newest tourist attraction and Scotland’s only museum of design, V&A Dundee.
Fellow students Aaron Donald and Eva Legemah were highly commended for their designs.
Lauris said, “I’m delighted to have won, but for me it’s not about the winning, taking part in a live project and working with real clients has been an amazing experience and helped prepare me for the future.”
Partner Ryan Russell who presented the students with their prizes added, “The judging process took longer than we expected as the standard was so high – it was a really difficult decision. However, Lauris’ design is one that I firmly believe will stay with MML Legal for many years to come.”
(Photo: Lauris receiving his prize from MML Legal's Ryan Russell)
Graphic Design course director Gary Gowans commented, "It’s very useful for students to meet with a client-led brief as it gives them exposure to the challenges of professional practice. The project had to be completed in a two-week period and it was very heartening to see the quality of the work across the submissions, and to hear such wonderful feedback from the team at MML Legal."
"We had a very difficult time determining a winner as the presentations were developed to such a professional standard. Each time we opened a submission we were truly bowled over. We can’t praise the University highly enough for the quality of the work that the students produced."John Muir, MML Legal founding partner