Mel Woods

+44 (0)1382 384646


Mel Woods develops highly collaborative and interdisciplinary approaches to research in the Creative and Digital Economy. A central research interest is in designing for creative intelligence with a focus on people, future technologies, societal challenges and change-making. 

Mel’s designs experiences and artefacts to enable new ways of thinking, underpinned by novel methods and models. Insights from this work has led to publications on topics such as value and exchange e.g. designing for co-creation and inquiry; supporting people with technology and designing for emotion e.g. serendipity, delight and uncertainty; designing for awareness and action e.g. indicators and change. Mel’s current work is applying this knowledge to grassroots citizen science activities in H2020 Making Sense and H2020 GROW Observatory. 

Mel has extensive experience leading interdisciplinary teams across art, design, computer science (Artificial Intelligence, Open Data and Semantic Web) HCI and ethnography, and is working with external partners and businesses. In this sense she aims to position her interdisciplinary approach to questions with direct application to benefit business, culture and society.

Mel is a founding member of Girl Geeks Scotland and has worked with NESTA and The Cultural Enterprise Office as a mentor for entrepreneurs in the creative industries.

Research Projects

Co-I ‘The GROW Observatory’ Euro 5 million

H2020 Citizen Observatories

Collaborating Institutions include: MetOffice, James Hutton Institute, Permaculture Association of Great Britain, CulturPolis, Cultivate, IIASA, Technology Institute of Vienna, Thingful, Storythings, The Forest Trust, Hydrologic, Starlab, FutureEverything, IAAC. Nov 2016 – current.


PI ‘Making Sense’ £funding

H2020 Collective Awareness Platform

Collaborating Institutions: WAAG Society, Amsterdam, Institute of Advance Architecture Catalonia (IAAC), Barcelona, Peoples Educator Network (PEN), Kosovo, Joint Research Centre (JRC), Brussels. Nov 1015 – current


Co-I 'Design in Action' £6.7 million
AHRC Knowledge Exchange Hub
PI Georgina Follett 
Collaborating Institutions: Abertay University, Robert Gordon University, St Andrews University, University of Edinburgh (ECA), Glasgow School of Art (GSA).

Dates: August 2013 – Dec 2016


Co-I ‘Seannachies’ £30,000

Scottish Universities Insight Institute (SUII). Award to Glasgow

Dr Lynn-­Sayers McHattie, Glasgow School of Art
Dr Deborah Maxwell and Professor Chris Speed, Edinburgh College of Art University of Edinburgh
Dr Pete Seaman, Glasgow Centre for Population Health
Anna Winters, Scottish Government
Mel Woods and Dr Jayne Wallace Duncan of Jordanstone College of Art & Design
Dr Michael Williams, StoryCoaching

Dates 2014 – 15


PI 'StoryStorm' £15,000

Digital Economy EPSRC Communities and Culture Network+. Collaborators: Daisy Abbott, GSA, Helen Graham, Leeds University, Deborah Maxwell, Edinburgh University.