Bio

Biography

Keith Dinnie is a leading authority on place branding for cities, regions and nations. He is the author of the first textbook on nation branding, Nation Branding – Concepts, Issues, Practice (Routledge, 2007). The book is now in its second edition (Routledge, 2015). He is the editor of City Branding – Theory and Cases (Palgrave Macmillan, 2010). His books have been translated into Chinese, Japanese, Korean and Russian.

Keith has delivered seminars, conference speeches, presentations and lectures in the United States, United Kingdom, France, Germany, Iceland, Portugal, Greece, China, Korea, Malaysia, South Africa and Japan. His research focuses on the application of strategic brand management techniques within the domains of tourism promotion, export promotion, inward investment attraction, and public diplomacy. His research covers the branding of cities and regions as well as nations.

He has published in journals including Marketing Theory, Tourism Management, Place Branding and Public Diplomacy, Journal of Current Japanese Affairs, European Journal of Marketing, Journal of Brand Management, and International Marketing Review. His research and consultancy work includes projects conducted on behalf of market-leading consultancies Landor Associates and Burson-Marsteller, as well as innovative research conducted into the field of place branding amongst senior decision-makers and brand consultants on a worldwide basis. He is the founder of Brand Horizons consultancy.

He has advised the United Kingdom Government’s Department for Environment, Food & Rural Affairs (Defra); the Korean Presidential Council on Nation Branding; and he has recently been appointed to the Dundee Brand Group responsible for the branding of Dundee city and region.

Teaching

BU51026 Place Branding for Cities, Regions and Countries

BU52039 Brand Management and Strategy

BU52025 Digital Marketing

Research

Keith Dinnie's research focuses mainly on place brand management for cities, regions, countries and other localities. 

In March 2018 he was awarded a University of Dundee School of Social Sciences Interdisciplinary Incubator Grant (IIG) for the project 'Place and identity in Dundee: Using archive materials to connect place branding and place making'.

In May 2018 he was awarded a University of Dundee School of Social Sciences Strategic Development Impact Funding grant for the project 'Innovation in provenance branding: A multi-sector approach'.

 

Publications

Cultural intermediaries in place branding : who are they and how do they construct legitimacy for their work and for themselves?
12/2017, Tourism Management
Research Output: Contribution To Journal > Article

The role of corporate identity management in the higher education sector : an exploratory case study
12/2017, Journal of Marketing Communications
Research Output: Contribution To Journal > Article

Contingent self-definition and amorphous regions: a dynamic approach to place brand architecture
6/2017, Marketing Theory
Research Output: Contribution To Journal > Article

IMC antecedents and the consequences of planned brand identity in higher education
1/2016, European Journal of Marketing
Research Output: Contribution To Journal > Article

Exploring the dimensions of place branding: an application of the ICON model to the branding of Toronto
12/2016, International Journal of Tourism Cities
Research Output: Contribution To Journal > Article

The role of place branding and image in the development of sectoral clusters : The case of Dubai
7/2016, Journal of Brand Management
Research Output: Contribution To Journal > Article

Place branding and cultural policy : An exploratory analysis
/2016
Research Output: Contribution To Conference > Paper

Nation Branding : Concepts, Issues, Practice
8/2015
Research Output: Book Anthology > Book

Digital channels and technologies for commercial diplomacy : Conceptualisation and future research propositions
/2015, International Journal of Diplomacy and Economy
Research Output: Contribution To Journal > Article

Citizen brand ambassadors : motivations and perceived effects
3/2013, Journal of Destination Marketing and Management
Research Output: Contribution To Journal > Article

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Activities

Expert Panel Member, Destination Leaders Programme Alumni Conference 2018

Keith Dinnie (Invited speaker)
7 Dec 2018

Activity: Talk or presentation typesInvited talk

Activity Type: Talk

International Academic Master Lecture, Renmin University China

Keith Dinnie (Invited speaker)
23 Nov 2018

Activity: Talk or presentation typesInvited talk

Activity Type: Talk

PhD Research Seminar on Nation Branding, Tsinghua University, Beijing, China

Keith Dinnie (Speaker)
22 Nov 2018

Activity: Talk or presentation typesInvited talk

Activity Type: Talk

PhD Research Seminar on Integrated Marketing Communications, Tsinghua University, Beijing, China

Keith Dinnie (Speaker)
15 Nov 2018

Activity: Talk or presentation typesInvited talk

Activity Type: Talk

National Image Forum, Beijing, China

Keith Dinnie (Keynote speaker)
10 Nov 2018

Activity: Talk or presentation typesInvited talk

Activity Type: Talk

Festival of the Future, 'Future Cities' Debate

Keith Dinnie (Speaker)
17 Oct 2018

Activity: Talk or presentation typesInvited talk

Activity Type: Talk

2018 Place Branding International Forum, Beijing, China

Keith Dinnie (Keynote speaker)
12 Jul 2018

Activity: Talk or presentation typesInvited talk

Activity Type: Talk

DAM Europe 2018 - The Art and Practice of Managing Digital Media

Keith Dinnie (Participant)
28 Jun 201829 Jun 2018

Activity: Participating in or organising an event typesParticipation in conference

Activity Type: Attendance

Market Research Society Insight-driven Innovation

Keith Dinnie (Participant)
17 Apr 2018

Activity: Participating in or organising an event typesParticipation in workshop, seminar, course

Activity Type: Attendance

Vrije Universiteit Brussel

Keith Dinnie (Visiting lecturer)
23 Mar 201824 Mar 2018

Activity: Visiting an external institution typesVisiting an external academic institution

Activity Type: Visit Other

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