Bio

Biography

Keith Dinnie is a leading authority on place branding for cities, regions and nations. He is the author of the first textbook on nation branding, Nation Branding – Concepts, Issues, Practice (Routledge, 2007). The book is now in its second edition (Routledge, 2015). He is the editor of City Branding – Theory and Cases (Palgrave Macmillan, 2010). His books have been translated into Chinese, Japanese, Korean and Russian.

Keith has delivered seminars, conference speeches, presentations and lectures in the United States, United Kingdom, France, Germany, Iceland, Portugal, Greece, China, Korea, Malaysia, South Africa and Japan. His research focuses on the application of strategic brand management techniques within the domains of tourism promotion, export promotion, inward investment attraction, and public diplomacy. His research covers the branding of cities and regions as well as nations.

He has published in journals including Marketing Theory, Tourism Management, Place Branding and Public Diplomacy, Journal of Current Japanese Affairs, European Journal of Marketing, Journal of Brand Management, and International Marketing Review. His research and consultancy work includes projects conducted on behalf of market-leading consultancies Landor Associates and Burson-Marsteller, as well as innovative research conducted into the field of place branding amongst senior decision-makers and brand consultants on a worldwide basis. He is the founder of Brand Horizons consultancy.

He has advised the United Kingdom Government’s Department for Environment, Food & Rural Affairs (Defra); the Korean Presidential Council on Nation Branding; and he has recently been appointed to the Dundee Brand Group responsible for the branding of Dundee city and region.

Teaching

BU42008 Branding and Marketing Communications

BU52025 Media, Brands and Digital Marketing

Research

Keith Dinnie's research focuses mainly on place brand management for cities, regions, countries and other localities. 

Publications

Cultural intermediaries in place branding
12/2017, Tourism Management
Research Output: Contribution To Journal > Article

The role of corporate identity management in the higher education sector
12/2017, Journal of Marketing Communications
Research Output: Contribution To Journal > Article

Contingent self-definition and amorphous regions: a dynamic approach to place brand architecture
6/2017, Marketing Theory
Research Output: Contribution To Journal > Article

IMC antecedents and the consequences of planned brand identity in higher education
1/2016, European Journal of Marketing
Research Output: Contribution To Journal > Article

Exploring the dimensions of place branding: an application of the ICON model to the branding of Toronto
12/2016, International Journal of Tourism Cities
Research Output: Contribution To Journal > Article

The role of place branding and image in the development of sectoral clusters
7/2016, Journal of Brand Management
Research Output: Contribution To Journal > Article

Place branding and cultural policy
/2016
Research Output: Contribution To Conference > Paper

Nation Branding
8/2015
Research Output: Book Anthology > Book

Digital channels and technologies for commercial diplomacy
/2015, International Journal of Diplomacy and Economy
Research Output: Contribution To Journal > Article

Citizen brand ambassadors
3/2013, Journal of Destination Marketing and Management
Research Output: Contribution To Journal > Article

View full profile on research portal

Activities

'The ICON model of place branding: Implications for cities, regions and countries'

Keith Dinnie (Speaker)
12 Jul 2018

Activity: Talk or presentation typesInvited talk

Activity Type: Talk

DAM Europe 2018 - The Art and Practice of Managing Digital Media

Keith Dinnie (Participant)
28 Jun 201829 Jun 2018

Activity: Participating in or organising an event typesParticipation in conference

Activity Type: Attendance

Market Research Society Insight-driven Innovation

Keith Dinnie (Participant)
17 Apr 2018

Activity: Participating in or organising an event typesParticipation in workshop, seminar, course

Activity Type: Attendance

Vrije Universiteit Brussel

Keith Dinnie (Visiting lecturer)
23 Mar 201824 Mar 2018

Activity: Visiting an external institution typesVisiting an external academic institution

Activity Type: Visit Other

Scottish Tourism Alliance The Future of Destinations Conference 2018

Keith Dinnie (Keynote speaker)
15 Mar 2018

Activity: Talk or presentation typesInvited talk

Activity Type: Talk

Intistute of Social Science Research (ISSR) Champion for the City Observatory initiative (Event)

Keith Dinnie (Member)
26 Feb 201831 Dec 2021

Activity: Membership typesMembership of network

Activity Type: Membership

Dundee Brand Group (External organisation)

Keith Dinnie (Member)
21 Feb 201831 Dec 2021

Activity: Membership typesMembership of committee

Activity Type: Membership

Destination Leaders Programme

Keith Dinnie (Keynote speaker)
19 Jan 2018

Activity: Talk or presentation typesInvited talk

Activity Type: Talk

International Marketing Review (Journal)

Keith Dinnie (Peer reviewer)
2018

Activity: Publication peer-review and editorial work typesEditorial activity

Activity Type: Editorial Work

Journal of Place Management and Development (Journal)

Keith Dinnie (Peer reviewer)
2018

Activity: Publication peer-review and editorial work typesEditorial activity

Activity Type: Editorial Work