Enhancements to Interim Enquiry Management solution released
A number of enhancements to the Interim Enquiry Management solution have just been released. The solution, used by the Enquiry team, captures enquiries from potential applicants and tracks correspondence between them and the University.
The most significant enhancement was the addition of automated email workflow, taking the manual process of copying and pasting emails between Outlook and other systems out. The system is now able to email enquirers directly, and there are five new templates that allow the team to tailor responses depending on the nature of the enquiry.
Karen Martin, Head of Enquirer and Applicant Communications said: “The Enquiry Team are already seeing the benefits of the enhancements made to the Interim Enquiry Management system this week. Our business processes when responding to pre-application enquiries are smoother, which means that we're able to respond to enquirers more quickly, and our email responses now look much more professional.
"Capturing the emails that we send automatically within the system also gives us an accurate history of our interactions with each enquirer and will feed into reporting in the future. This team deals with all the frontline enquiries coming in to the student recruitment and admissions teams from prospective students across the world, and our focus is on ensuring we deliver an excellent enquirer experience.
"Anything we can do to continue to improve the enquirer experience will positively influence these enquirers to become applicants, and helps to ensure that the University of Dundee is the destination of choice.”