Master of Design for Services
The landscape of design is changing. Design has historically focused on the form of artifacts; Design for Service focuses on the relationships and interactions between people, artifacts and activities. Healthcare providers, local government, law enforcement and business have increasingly become involved in using design in the conception and development of services.
Our innovative course is multidisciplinary and multicultural, attracting talented students from a range of different design disciplines from across the world.
Status: For entry Sept 2013, apply before 19th July 2013, if you need a visa to study in the UK
Why study Design for Services at Dundee?
The challenges of today's world mean that designers need to see the big picture, communicate clearly and work with others to innovate. Our Master of Design for Services Programme supports students from a range of different design, healthcare, education, business and other areas to discover, define and develop your skills to position yourself to make an impact on the world.
You will use new tools and methods to explore new contexts in which your skills can be applied – or enhancing your existing professional skills with design thinking.
We have been working in the area of Design for Services for several years, and in 2012 renamed our long established Master of Design Programme to Master of Design for Services to reflect this.
To find out more, read our Master of Design for Services blog
Duncan of Jordanstone College of Art & Design
This course draws upon Duncan of Jordanstone College of Art & Design's (DJCAD) diverse, unique and internationally acclaimed research. In the RAE (Research Assessment Exercise) DJCAD was rated as the top institution in Scotland for research in art and design, and one of the best in the whole of the UK.
We have also been described as "the outstanding Duncan of Jordanstone College of Art & Design, regarded as one of the top colleges in Britain." (Sunday Times University Guide, 2008).
Aims of the Programme
The programme aims to:
- enable you to work with people who use, deliver and commission services to co-design experiences which are pleasurable, efficient and effective.
- equip you with the skills to research, develop, evaluate and communicate service design solutions
- develop skills to observe and understand the current situation, visualise change and prototype the future
To learn more about the course, and to see examples of some of the projects students have worked on, and careers that they have gone into, please visit our Design for Services slideshow.
Who should study this course?
Applicants may come from all areas of design: product, interaction, graphics, 3D, jewellery, interiors and architecture and we also welcome applicants from healthcare, education, business, social services and other areas where a design can be applied to improve services.
We recommend the following introductory reading if you would like guidance on what Service Design is before applying for our Master of Design for Services:
- The basics of service design - the webpage of the Service Design Network, which introduces the basics, tools and lots more.
- Service design at a crossroads - a great paper by Lucy Kimbell of the Said Business School Oxford and the Young Foundation on the evolution of design
- This is Service Design Thinking - Good introductory book by Marcus Stickdorn and Jakob Schneider and featuring contributions by Lauren Currie, co-director of Service Design Agency, SNOOK, one of our recent graduates.
- And there is lots more here: Books for Service Designers
Teaching & Assessment
This course is taught by staff in Duncan of Jordanstone College of Art & Design.
Members of staff include:
- Hazel White
- Prof Tom Inns
- Prof Mike Press
- Fraser Bruce
- Catriona Macauley
- Jonathan Baldwin
- Jeanette Paul
The start date is September each year and the course lasts for 12 months of intensive study, research and design practice.
You will initially work on set project briefs to try out new methods of working and thinking, before focusing on your individual project proposal.
Throughout the course you will have the opportunity to attend workshops, lectures and seminars from nationally and internationally renowned speakers from design, ethnography, business and a range of other disciplines.
Individual modules may be taken by arrangement for credit and CPD.
20 credit module led by Professor Mike Press
This module provides students with an understanding of how research contributes to design practices. Masterclasses and project work provide the skills, knowledge and critical understanding for students to creatively apply relevant research methods to a critical design investigation. Students learn methods and approaches to communicate research outcomes effectively using a variety of media.
People, Design and Services
20 credit module led by Fraser Bruce
This module introduces students to the tools and principles of design for services through lectures and hands on project work. Students work with a range of stakeholders to visualise the current service offer and co-create new service offers which are presented back to the clients. Visiting lecturers include Professor Colin Burns, (Designer and former Head of IDEO, London)
Strategic Design Thinking
20 credit module led by Professor Tom Inns, Dean of DJCAD
Workshops explore innovation, strategy, design processes, branding, ethics, stakeholders and creativity resulting in a futures portfolio.
Mindful Design Practice
20 credit module led by Hazel White, Master of Design Course Director
A programme of workshops, seminars and tutorials support students as they develop their design project for Masters. Students undertaking research interviews and pilot studies with the key stakeholders in their project. Projects can be self-generated or selected from the 'challenge bank' - live projects provided by project partners who have included telecoms companies, healthcare providers, local government and business.
20 credit module led by Fraser Bruce
The aim of this module is to introduce students to the tactical and strategic use of prototyping in academic and commercial practices and to be able to differentiate the two in problem finding/solving situations. Students will investigate through research and practice how creative practitioners and researchers can use prototypes and prototyping methods to drive forward innovation and ingenuity.
You will have a choice of one of three 20 credit modules:
Masters Placement: students have previously undertaken worked with Deutsche Telekom's T-labs, Berlin, Charities, Healthcare Providers and Technology and Design Companies undertaking research, design or project management work.
Strategic Information Design: this module explores the changing information design landscape and will provide you with insight into the use and application of both traditional visualisation and communication techniques and new and social media.
Teaching + Learning : an opportunity to apply theory and practice through teaching practice at DJCAD under the guidance of the School of Education at the University of Dundee.
Realisation and Communication
In this 60 credit module you will complete your Masters research and design project and disseminate through presentation, web and other appropriate means.
Previous projects include:
The FastID Forensic Jewellery Identification System developed for use by INTERPOL.
RIP + MIX, a toolkit of Design Methods developed for Deutsche Telekom, Berlin to engage everyone involved in bringing products to market in the initial design stages of product development.
i Giveadam, a service system which connects blood donors and services using a mobile app and web based interface to encourage blood donation through social networking.
Spoonful of Movies is an educational tool to teach children storytelling through film editing techniques.
ReTent - a system to encourage music festival goers to re-use their tents.
Methods of Assessment
Course work, including team project work, exploratory and finalised practical work, and written work.
Our students leave to design for public and private companies, run commercial and social enterprises, study for PhDs and become lecturers around the world.
We welcome applicants from backgrounds in Design, Healthcare, Education or Business. Graduates from other disciplines, or those without an undergraduate degree but with relevant work experience, will be considered on a case-by-case basis.
English Language Requirement
IELTS of 6.0 (or equivalent), if your first language is not English. Please check our Language Requirements page for details of equivalent grades from other test providers, and information about the University of Dundee English Language courses.
Fees and Funding
|2014-15||to be confirmed||£13,500|
Sources of Funding
Scholarships are available for home, EU and international students taking this course. Please visit our Scholarships webpage to find out more.
SAAS tuition fee loans are available for this course for students who meet the eligibility criteria. Visit our SAAS tuition fee loan webpage for more information and links.
- Dundee is ranked as one of the most affordable places for students to live in the UK, and the cost of living is around 15% cheaper than the UK average.
- Increasing numbers of students are successfully undertaking part-time work to supplement their income. You can get advice from our Careers Service, both about job opportunities and how to find a suitable study/work/life balance. EU and international students are also allowed to work up to 20 hours per week.
- As a student in Scotland, you have free access to the National Health Service. Visits to doctors and hospitals, as well as prescriptions, sight tests and dental checkups, are available free of charge.
Candidates should contact Course Director Hazel White (firstname.lastname@example.org) to arrange a telephone or Skype chat to discuss the course before submitting a full application via UKPASS.
Once we have received a completed application, including all references etc. we will invite you for interview, either in person or by phone or Skype. We will then make a decision whether to make an offer. We make conditional offers based on successful completion of your undergraduate degree (normally at 2.1 or above) if you are still studying, or an unconditional offer if you have all the necessary qualifications.
At interview, we will ask you:
- Why you have chosen to apply for the Master of Design for Services Course
- About any previous experience you have of Service Design
- What Services you are interested in designing for
- What you hope to get from 12 months of study
- What particular skills and experience you will bring
We will also be happy to answer any questions you have.
How to apply
Apply online via UKPASS
We highly recommend that applications are fully submitted by 28th June 2013 to ensure that all funding opportunities can be explored. Later applications may be considered, but funding and visas become more difficult to secure.
Duncan of Jordanstone College
of Art & Design
University of Dundee
Telephone: 01382 385 363 (from the UK)
Telephone: +44 1382 385 363 (from outside the UK)
Fax: 01382 386 937 (from the UK)
Fax: +44 1382 386 937 (from outside the UK)
Hazel White MA (RCA)