MSc Design Ethnography - Student Profiles

Chris Schnaars

Course: MSc Design Ethnography
Date: 2009

From 2008 – 2009, I had the pleasure of being part of the inaugural class of Master of Design Ethnography students at the University of Dundee and DJCAD, and can happily say that it was the richest educational experience of my life. I left Dundee more open-minded, informed, and confident than when I entered, and I think there were three factors that made this possible.

First off, the faculty and staff are extraordinary. DJCAD is an ideal academic environment, and it all begins with the faculty and staff. Not only are they experts in their fields, but they're also completely open and accessible—always willing to help with a project, work through an idea, or just hold a random conversation.

“The DJCAD design community is a vibrant and diverse one, mainly because it's common to find faculty members from one discipline partnering with others, whether it's advising a project, delivering a lecture, or simply observing.”

Secondly, the recognition that DJCAD has in the design world is outstanding. Across the globe, DJCAD is commonly recognized for its academic capabilities, and the design community is eager to learn more about the experiences of the students. But perhaps more impressive is how industry and academic professions can also be found inside the college, partnering with students in their classes, projects, and research.

Finally, the students that fill the halls and studios of DJCAD—across all levels and departments—are truly special, and make the college a place that you go to be inspired, see what others are working on, or just spend down time. I will never forget the students I studied along with, from both the Master of Design Ethnography and Master of Design programs. The diversity of our backgrounds and interests created the most unique learning experience I've ever been a part of, and made each moment—the long hours, tight deadlines, and well-deserved celebrations—enjoyable and interesting.

Long live DJCAD!

Sam Tilston

Course: MSc Design Ethnography
Date: 2008-2009

Midway through the final year of my undergraduate course, Interactive Media Design, I was faced with a decision, one that many students will face, what should I do when I am finished?

Whilst weighing up my options I became aware that a new postgraduate course was due to launch and that it was exactly in line with my interests. My studies in fourth year had led me to consider the value that user research can bring to design, and my honours project involved using ethnographic research to understand a specific user group. Design Ethnography was a perfect fit, and I hoped it would provide me with an advantage when it came to seeking employment further down the line.

The course itself not only matched, but also exceeded my expectations. During the 12 months on the course I was able to work with terrific people from a variety of backgrounds on projects that were both enjoyable and relevant to current trends in industry. We were encouraged to challenge ourselves and reflect on our own learning, which improved my understanding of my own merits.

“The staff were knowledgeable and supportive and brought in a breadth of viewpoints. The course also benefited from a number of guest lecturers who provided an insight to the industry perspective and life outside of academia.”

Ultimately the course allowed me to build on a number of skills that would make me more employable in a difficult economic environment. The experiences gained helped me to have more confidence, particularly when marketing myself at interviews.

I am now at the beginning of my career in user research, and have a junior position at a company that I was very excited about working for. I have no doubts that the MSc was one of the main reasons that I was considered for the position, and I am benefiting from being able to apply what I have learned in the real world, and more importantly within a field that I enjoy working in.