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MSc Design Ethnography

MSc Design Ethnography 1 

Quick Facts 
Qualification: MSc Design Ethnography or PG Diploma
Course Length: 45 Weeks (full time), 90 Weeks (part time)
Start date: September


*Please note that this course will not run in 2014/15

Design ethnography, and more generally user research, are important functions across product, service and systems design companies globally. Demand for user researchers and design ethnography is growing steadily and new markets such as India and China are opening up.

The MSc in Design Ethnography is the first taught postgraduate programme to address the specific information, skills and knowledge needs of the next generation of design ethnographers. It is delivered jointly by Duncan of Jordanstone college of Art & Design and the School of Computing.

As a Design Ethnography student you will study alongside design and engineering students - giving you real insight into the needs and contexts of the primary consumers of user research in the design process. You will take part in a three month long major personal project at the end of the course, giving you the opportunity to develop your skills responding to realistic, and in many cases industry-partner set, project briefs.

The course provides a rich, practice-based opportunity to engage with the challenges of doing user research in the 21st century.

We welcome students with undergraduate degrees in anthropology, sociology, marketing, psychology, computing, product design, interaction/interactive media design, HCI or human factors, media and communication studies. We also welcome applications from people with alternative qualifications (including relevant work experience).